Privacy Policy

Last Updated: 06/30/25

Walburn Orthodontics, LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website ([website URL]) and use our services. By accessing our website, you agree to the terms of this policy.

1. Information We Collect

We collect different types of information, including:

A. Personal Information

This includes data that can identify you, such as:

  • Name
  • Address
  • Email Address
  • Phone Number
  • Date of Birth
  • Health Information (e.g., medical history, orthodontic treatment details, insurance information)

B. Automatically Collected Data (Cookies & Analytics)

When you visit our website, we may collect information automatically, including:

  • IP Address
  • Browser Type
  • Device Information
  • Pages Visited & Time Spent

We use cookies, tracking pixels, and third-party tools such as Google Analytics and Facebook Pixel to analyze website traffic and improve our services. You can manage cookie preferences through your browser settings.

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2. How We Use Your Information

We use the collected data for the following purposes:

  • Providing Orthodontic Services – Scheduling appointments, processing treatment requests, and maintaining patient records.
  • Communication – Sending appointment reminders, responding to inquiries, and providing important updates.
  • Marketing & Remarketing – Sending promotional offers (with your consent) and using analytics tools to improve ad performance.
  • Legal & Compliance – Ensuring HIPAA and state law compliance, preventing fraud, and protecting patient privacy.

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3. How We Share Your Information

We do not sell or rent your personal information. However, we may share data with:

  • Service Providers – Third-party platforms that help with scheduling (e.g., Greyfinch, Weave), call tracking (e.g., CallRail), or email communications.
  • Payment Processors & Insurance Providers – For billing and claims processing.
  • Legal & Compliance Entities – If required by law, court order, or to comply with HIPAA regulations.

All third parties handling patient data must comply with HIPAA regulations and sign Business Associate Agreements (BAAs).

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4. HIPAA Compliance & Patient Rights

As a healthcare provider, we adhere to the Health Insurance Portability and Accountability Act (HIPAA), which protects your health information. Your rights include:

  • The right to request access to your medical records.
  • The right to correct inaccuracies in your records.
  • The right to request data restrictions (in certain cases).
  • The right to receive a copy of this Privacy Policy.

For HIPAA-related concerns, contact us at:Email: info@walburnorthodonticsop.com

Phone: (913) 529-8636

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5. Your Privacy Rights (CCPA & State Regulations)

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you additional rights:

  • The right to know what personal data we collect.
  • The right to request deletion of your data.
  • The right to opt out of data sharing (for marketing purposes).

To submit a data request, contact us at walburnorthodontics@gmail.com.

If you are a resident of Virginia, Colorado, Connecticut, Utah, or Texas, similar consumer privacy laws may apply.

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6. Marketing & Communications (CAN-SPAM & TCPA)

We may send you emails, text messages, or appointment reminders. You can opt out at any time by:

  • Clicking "Unsubscribe" in an email.
  • Replying "STOP" to an SMS message.
  • Contacting us at info@walburnorthodonticsop.com.

We never send marketing messages without consent.

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7. Online Scheduling & Call Tracking

Our website may use online scheduling tools (e.g., Greyfinch, Weave, or LocalMed) and call tracking services (e.g., CallRail, Podium).

  • If you schedule an appointment online, your information is securely transmitted to our practice.
  • Call recordings may be used for training and quality assurance.

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8. Google Analytics, Facebook Pixel & Third-Party Tools

We may use Google Analytics, Facebook Pixel, and similar tools to track user behavior and optimize marketing. To opt out, you can disable cookies via your browser settings or use tools like Google’s opt-out browser add-on.

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9. Data Security Measures

Where possible we implement secure encryption, firewalls, and access controls to protect your data. However, no system is 100 percent secure. If a data breach occurs, we will notify affected users as required by law.

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10. Children’s Privacy (COPPA Compliance)

We do not knowingly collect data from children under 13 without parental consent. If you believe we have collected such data, please contact us immediately.

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11. International Visitors (GDPR Notice)

If you are accessing our site from the European Union (EU), you have GDPR rights, including:

  • The right to request data deletion.
  • The right to data portability.
  • The right to withdraw consent at any time.

Since we primarily serve U.S. patients, GDPR is not our primary regulatory framework, but we comply when applicable.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

Last Updated: 06/30/25

If you have any questions or concerns, contact us.